Digital Marketing Services
strategic website marketing advice, services and tools needed to build, grow and refresh your business online.
A comprehensive digital marketing strategy allows you to capture, engage, and convert your target audience in real-time.We develop a digital marketing strategy with 4 main ingredients: the right message, to the right people, on the right platform and of course, at the right time.
We take a 360 digital approach to marketing that starts with research and planning and continues with on-going optimizations and insights to maximize your ROI.
Digital marketing is far more than online advertising and shouldn’t be seen as a single digital channel. Effective digital marketing involves a diverse channel mix,
We develop SEO content strategies for people first, search engines second. A strong SEO strategy is the best way to appear at the top of the search engine results page. Our SEO strategy combines on-site optimizations and off-site initiatives, all in accordance with Google and other search engines’ best practices. We take the guesswork out of SEO and rely on our tried and tested methods to generate a return on your marketing investment.
There’s no such thing as ‘one-size-fits-all’ SEO formula. A good process is what differentiates good and wrong strategy. SEOValley™ has invested several years of experience in defining the most result oriented SEO process to truly and efficiently improve your website’s organic visibility.
TECHNICAL WEBSITE EVALUATION OR AUDIT
Why is your website being left behind your competition? We will identify and fix technical issues that are hindering it from its reaching full ranking potential, including duplicate content, bad URL scheme, bad site architecture, hidden texts, slow download time, and many more. Our goal is to clean up your website in order to dramatically improve its overall search engine friendliness. During this audit, we also analyze your competitors’ search presence to understand the likelihood as well as the timeframes required to achieve better rankings.
KEYWORD RESEARCH AND ANALYSIS
It all begins with keywords. Identifying and targeting the “right” keywords is crucial to your campaign’s success, as it brings in the “right” kinds of visitors. This is why SEOValley™ spends a lot of time determining the best search words or phrases that could improve your website’s conversion.
What keywords should your website rank well for in order to boost sales or inquiries? Answering this question is our priority and is the center point of our game plan. We consider estimated search volumes, intent, and competitiveness of the most relevant words and phrases. We then use a proprietary formula to estimate traffic and revenue potentials for those keywords to see which ones are worth chasing.
ON-PAGE SEO OPTIMIZATION
The SEOValley™ team spends many hours optimizing on-page elements of your website including Meta tags, page content, navigation, breadcrumbs, header and footers, etc. Developing of a search engine friendly site structure and carefully planning keyword density, placement, and prominence are significant components of increasing your website’s visibility in the search engines.
CONTENT DEVELOPMENT & MARKETING
In this age of information, content is king (and it will always be). We work with you to develop strong, high-quality content that is written for your audience but is friendly to search engine spiders as well. Our SEO consultants and content writers work together to develop informative and useful articles, press releases, and blog postings that naturally generate more backlinks to your website.
OFF PAGE SEO/ LINK BUILDING
Our team can build comprehensive off page SEO or link building campaigns to increase the number AND quality of inbound links that point to your website, thereby improving its domain authority. We also perform an extensive links audit to understand your site’s backlinks profile and identify & remove any low-quality link found. We also generate detailed reports presenting all our link building efforts in a clear and easy to understand manner.
GOOGLE ADWORDS MANAGEMENT
Are you paying too much for clicks?
Running a Google AdWords campaign can be expensive if you don’t have a solid plan. You might end up buying broad keywords and going over budget without generating a single email or phone call. Don’t fall into this trap.
We can help maximize every dollar you spend on Google AdWords and ensure that you only pay for high-quality traffic. We’re a Google AdWords certified company serving clients big and small—from start-ups right to large e-commerce brands. Our clever campaign strategies drive quality leads into your business while reducing cost per conversion.
Let experts handle your Google AdWords campaign.
The Google AdWords Certified Professionals in our team are ready to generate positive ROI against your budget. We build and manage a campaign that gives your business the utmost control for growth while ensuring smart scalability.
KEYWORD TUNING AND OBJECTIVE SETTING
We set your objectives and fine tune your keywords to focus on hyper-local search and specific geographic targeting. This ensures that your ads reach only people who are truly interested in buying your goods and services. You pay every time a user clicks on your ad, so it’s important to eliminate keywords that don’t generate quality leads.
VISITOR CONVERTIBILITY ANALYSIS
We will determine the best landing pages on your website based on your objectives and the finalized keywords. Our goal is to lead visitors into strategic entry points to maximize conversion.
AD COPY CREATION
Our team can create specific ads for your keywords—ads that are designed for maximum clicks and visibility. We’ll make sure that these ads are displayed in the most profitable formats and positions.
We will determine the optimum daily overall spend and maximum cost-per-click for your campaign. We’re masters at making every cent work hard.
CAMPAIGN MANAGEMENT & REPORTING
You get a dedicated project manager who will provide professional bid management while keeping you updated on the performance of your ads. We’ll provide the intelligence needed to make strategic changes going forward, including in-depth ROI analysis and A/B split testing.
Social Media Services that Grow Brand Awareness and Generate Sales
Social media advertising services have become an integral part of social strategy for businesses across industries. As algorithms change, businesses can diversify strategies to reach the right people at just the right time with social advertising. Each social advertising platform has its unique way of reaching people and each has its own advantages. Businesses in almost any industry can benefit from the use of social advertising to engage, inform, and convert their specific audience.
What we can do for you.
We find Facebook advertising fascinating. Whether you need us to assist you in developing a particular message to attract the masses or identify your targeting parameters, placing you in front of your ideal audience is what we do best.
The growth potential of a properly developed and managed Instagram account is unlike any other medium available in today’s social era. One size does not fit all when it comes to content curation on Instagram.
One of the most sophisticated B2B tools in the industry. We can run a targeted campaign that builds lead generation via a landing page.
We can help optimize your YouTube channel for greater success. Video content is being utilized more and more each day.
Inbound Marketing is about the lead finding you
Attract the right kind of visitors to your website
How we do this:- Social Media Marketing, Blogging, SEO, Content Marketing
We want the right traffic coming to our site so that we can nurture them into clients. As an inbound marketing company, we can write about anything and will most likely get picked up for a search. However, what’s the point of traffic, if it isn’t the right traffic? We don’t want someone who is searching for a divorce lawyer landing on our site. It’s like fishing, if you want to catch a certain fish, you have to use the right bait.
Convert your website visitors to leads
How we do this:- Landing Pages, Call-to-Actions, Lead Generation
Now that you have attracted the right visitor to your site, it’s time to qualify that visitor into a lead. This is done by providing content and offers that represent the next logical step in business making their decision. This allows us to capture contact information in exchange for further education about the subject that they are interested in.
Close more leads using lead scoring and integrations
Email Marketing, Workflow for Nurturing and Marketing Automation
The closing stage is where we transform those qualified leads into customers. How do we accomplish this? We keep track of customer interactions on your site. The pages they have viewed; what social posts they came to your site from; what emails they read; or what they have downloaded from your site. We create workflows dependent upon those interactions, further nurturing leads into customers.