You’re not only a business owner who runs a website or develops applications; you’re also a customer who has used many services and bought countless products yourself. You know what it’s like to wait in line for longer than you planned, to buy something that doesn’t quite work right and to use an application or a website that makes you feel frustrated or confused. When it comes to running your website and offering services and products to the world, making your customers wait forever or confusing them is the last thing you want. So how do you offer them the best possible experience?
The Million-Dollar Question: What is UX?
UX, or user experience, is a term for defining how users respond to and interact with your website, applications, software and other digital services. It’s how people perceive your product or service and the emotions that it triggers. UX covers every aspect of your customers’ interaction with your brands, products and services and makes them either want to use your product again or avoid it altogether. The core concept of UX is to fulfil customer satisfaction as it revolves around the experience of a user and their thought process. This means websites can make informed decisions based on data and key disciplines, in order to make that experience between the website and user a positive interaction.
Peter Boersma, an expert in the UX field, defines the user experience as anything related to customer engagement and fulfilment. He also came up with the T-model, a set of core disciplines for UX designers to go by. These disciplines include:
- Information architecture
- Visual design
UX designers have added to the T-model, identifying web and app performance as key factors in creating a better overall experience for the end user. No one wants to use an application and deal with lag and unresponsive handling or wait 30 seconds for a web page to load. If visitors have to wait more than 10 seconds to load your site, they may become frustrated and click on the next search link.
At its heart, UX is a crucial discipline concerning the layout, interaction, sound, branding and visual appearance of a product or a service. Good UX creates positive emotions in users and makes them want to share their experience with others. In turn, they will continue to use your products and services and create more growth for your company.
Opportunity is missed by most people because it is dressed in overalls and looks like work.
Thomas A. Edison
What Good UX Does for You
Although it’s nice to hear about core UX disciplines and advanced tools, it all comes down to what UX can do for you in the end. Honestly, if you fail to give users a good experience, they will not return to your website or continue to use your app. It’s that simple. With good UX, your company benefits from having:
- Increased sales and productivity
- Reduced maintenance costs and development time
- Greater customer satisfaction
Having a website or an app with good UX also provides even more benefits for growing your brand and improving the relationship with your customers.
SEO and UX works hand in hand . Simply put SEO+UX= $
SEO is mainly focused on external elements and the architecture of a website and usually looks to drive traffic to your website. UX is primarily focused on engaging customers once they reach your website and implementing a design that minimizes distraction to maximize conversions.
Driving traffic to your site is worthless unless that traffic is qualified. At the same time, the design of your website is useless if you don’t have any traffic to convert.
Collectively, SEO and UX need to focus on the intent of your users so your business produces a website that turns visitors into customers.