In SEO Content is King
Top positions on the search engine result pages receive a majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for your website. SEO also focuses on creating informative and keyword relevant title tags and meta descriptions, which show up in the result pages. Having optimized tags and descriptions helps to increase click through rate, which also promotes increases in qualified web traffic.
SEO provides trackable and quantifiable results, regardless of whether you are an ecommerce or non-ecommerce site so there are no qualms when it comes to ROI. Specialists are able to track nearly every aspect of their strategy, like increases in rankings, traffic and conversions. How to measure ROI for SEO An increase in traffic to your website is typically a good sign that your company is well-matched for its keyword searches in the search engine results. However, it’s important to not only get more traffic from visitors searching for your business by brand name but more so from related keywords that are non-branded. Browse through the non-branded keywords that drove traffic to your website by viewing the Acquisition section of Google Analytics, then to Keywords and finally to the Organic report.
SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online. Its inbound nature helps businesses save money as opposed to outbound strategies like cold-calling.
Increased Site Usability
In an effort to make your website easier to navigate for the search engines, SEO simultaneously helps to make your website more navigable for users as well. It consists of rearranging the site’s architecture and links to make pages within the website easier to find and navigate. This not only makes it easier for search engines to crawl your site and find pages, but also makes it easier for users to find information on your website as well.
Since top position rankings result in significant impressions, having your website in these top positions on the result pages translates to more exposure for your website. Plus, being on the first page for your targeted keywords not only helps users to associate your brand with those keywords, but it instils trust, since companies on the first page are generally perceived to be more trustworthy.
Better Conversion Rates
An SEO optimized website is fast, easy to use and compatible with mobile and tablet devices. This also translates to better conversions i.e. visitors coming to your website are more likely to become customers, subscribers or loyal visitors.
The search engine industry is one of the fastest changing industries in the world. Rules and practices change all the time and if you can stay in-sync with the latest developments then it’s for your benefit. SEO is a continuous activity and if you hire a reliable company they will give you the necessary advice so you won’t miss any opportunities.
Do not underestimate the power of search engines and SEO and don’t forget that if your competitors are doing SEO and social media marketing then you have to do it as well. If on the other hand they are not doing any of this stuff, then it’s your chance to differentiate and make a step ahead.
Open Business 24/7
A business that gets organic traffic is like it is open for 24 hours per day, 7 days a week. That’s the magic of the Internet and SEO. Invest time and money to get your website on top of the search engines and gain new customers while your business is closed!
Good For Social Media
A webpage with high rankings will also gain more social media exposure. The relationship between SEO and social media is bi-directional. Social media popularity is good for SEO purposes and SEO brings more social media visibility. In simple words, searches are more likely to LIKE / Tweet a page when it is found in the first positions of the search engine results than a page that does not have good rankings.