December 30, 2016

SEO and Inbound Marketing

The two concepts aren’t interchangeable. However, it’s fair to say that SEO – industry jargon for “search engine optimization” – is a major component of inbound marketing.

SEO and inbound work together to drive user engagement with the content that the inbound marketer wants to promote.

A quick word on both SEO and inbound marketing:

Inbound Marketing

The practice of creating content targeted directly to your prospects to bring them to you. This is opposed to outbound marketing methods – cold calling, trade shows, billboards – that rely on you broadcasting your message to the world at large.

Inbound tactics include:

  • Creating written content such as blog posts, e-books, and white papers.
  • Social media marketing on Facebook, Twitter, LinkedIn, and other social networks.
  • Email lead nurturing campaigns


The practice of making your website content more attractive to search engines. The more appealing you make it, the higher you rank on Google or Bing or Yahoo.You make that content more alluring to search engines by doing things like populating it with relevant keywords and including inbound links. By relevant keywords, we mean the terms people in your industry are searching for online.

Note that we said “populating” and not “stuffing.” When you overpopulate your content with the keywords for which you want to rank, search engines take notice.

“Do. Or do not. There is no try.” – Yoda, Jedi Master.


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