Skin and Tonic Website design and Digital Strategy

Skin and Tonic  approached us, they wanted a design overhaul of their existing website. As one of the well know beatuy salon in Armidale, and with a multi-million dollar fit out, they needed an online space of the same caliber. Maryann the business owner for Skin and Tonic was in need of fresh look website with online booking system to manage their bookings. With this information and an awesome array of photography we got to it and started the project.


WordPress Development
Online Booking Platform
Gift Voucher Form
Appointment Booking Integration with Facebook Page

The Challenge

The Skin and Tonic’s  previous website was created by a company that focused on template websites for beauty salon. The website’s design aesthetic did not represent brand very well. It was a not responsive website, Maryann felt she needed a new website that was not only beautiful, but mobile-friendly, more visible on search engines, optimized for capturing leads and friendly booking system integrated to the website. She felt that his website wasn’t helping to drive leads for his business and was tired of investing in a website that was not optimized for conversions.

The Solution

We designed and developed an aesthetically pleasing website that represents both Skin and Tonic vision and beauty  services. Not only that, but is now built on WordPress, which allows anyone at Skin and Tonic update content and images on their own. The Skin and Tonic website features clear navigation, pages dedicated specifically to each of their beauty services, and stand out call-to-actions – which provides an overall better user experience. Our marketing team has also developed an ongoing marketing strategy involving written content, social media management, SEO, and conversion optimization.

What we do

A responsive, mobile friendly website was planned, designed and developed by netConstructs.


  • – Digital Strategy
  • – Mobile Site
  • – Email  Marketing
  • – Search Engine Optimisation and Marketing (SEO & SEM)
  • – Web and Digital Development
  • – Web, UX and Digital Design


Jump in Conversion Rate
Increase in Booking

Web Development Process

Strategy & Planning
From the start, we take the time to understand your business goals, your brands competitive landscape and meet the needs of your audience.
Content & UX Design
We analyse, structure, and polish your content, giving your site a look and feel you’ll love.
Build, Test & Deploy
We use the most up-to-date techniques in responsive mobile development, have a thorough testing period then launch your new baby into the wild
Measure & Evolve
A project’s launch is not its finish line. Post launch we measure & evaluate progress to grow and evolve your digital marketing efforts.