Skin and Tonic SEO Campaign

Skin and Tonic Armidale  is new beauty salon located in regional town on NSW. Skin and Tonic offers range of body and facial treatments using natural organic products.  The client came to netConstructs with several different challenges to discuss and work out to generate expected results to build brand awareness and rank top in unique keywords. We took a moment to talk with the client and understood the priority results he is looking forward to achieve. And, out of many challenges, the one thing he was much focused towards – was spreading the word among the locals.


  • To Increase organic customer visits with White Hat SEO techniques.
  • To get more relevant traffic by using analysis and monitoring tools
  • To bring brand one step ahead of the local competitors by covering local online marketing and SEO.
  • Streamline the digital presence and gain more customers.


Within short span of time when we made changes, the results were as follows:

  • 43.13% bounce rate
  • 100% organic traffic
  • 76.5% new visitors reach
  • 23.5% returning visitors
In this phase we perform Keyword research is a process of identifying the most important keywords for your website. We Identify who are your competition by doing competition analysis.We perfom competition analysis using various SEO software and competition analysis tools
Following the addition of new, high-quality content, we tackle on-page optimization.In this phase we perform both on-page , off-page optimization and link building
2. Content Audit
Content is king in search engine optimization. The search engines love text; high volume, high-quality content related to your business will serve you in a couple of important ways.
5. Social building
During this phase of the process, we help clients establish a social media presence and consult with the client on how best to use those social media profiles to share site content and connect with customers and potential customers.
3. Website Audit
Many SEO professional skip this process and move directly to next step. Yes, website audit and assessment is difficult process if you don’t know fundamentals of SEO, ranking factors and how exactly google determines ranking of your web pages.
6. Reporting & Monitoring
The same reporting done in the initial phase of the campaign is done again at regular intervals, post-optimization. Rankings, site traffic levels, social signals and other key metrics can then be compared to pre-optimization levels, giving measurable results to the SEO campaign.