The Challenge & Solutions
In February of 2015, our client, a local clothing shop in Adelaide, had just 650 likes on their Facebook business page, an inconsistent campaign, and little engagement. The makings of a good campaign were there on the peripher, they had a great basis for content and a loyal following, they just didn’t know how to engage properly with their audience.
The client wanted to engage their community, increase page likes, increase visits to the website from social, and overall “be everywhere.” We decided to run a two-week long paid Facebook contest to win four tickets to a local football game in order to increase the client’s local social media presence, build rapport with the clientele.
We launched a national Facebook ad campaign for Special size to improve build awareness and bring sales to online shop.
RESULTS: 800 active Facebook users in first 2 months, Weekly reach of 12,742 users, Over 2000 Likes
Opportunity is missed by most people because it is dressed in overalls and looks like work.
Thomas A. Edison