Content marketing ideas?
In the information-rich environment of the present day, content is king. But what do you do when you run out of ideas?
Rather than let your blog or content plan sit idle, here’s what you can do when you’re all out of ideas.
1. USE A CONTENT IDEA GENERATOR
Yes, there is such a thing! Content idea generators are the perfect tools for those who think the creative well has completely dried up.
For blog post ideas, try Hubspot’s Blog Topic Generator. This tool works by using certain algorithms based on marketing keyword topics. Simply complete the required fields with terms that you’d like to write about, and it will come up with a week’s worth of relevant blog post topics instantly.
Portent’s Content Idea Generator can give you a quick topic for a blog post or tweet if you just type in a word – perfect if you have a single key word and all you need is a fresh topic to match. The tool generates ideas for types of content based on the keyword you provide, such as ‘give readers a straight up resource’ or ‘write a post in second person’. It can suggest some pretty random ideas but it is likely to offer a fun take on a serious topic. Give it a go!
2. EXPLORE TRENDING TOPICS
Another go-to for content inspiration is to perform a quick check of Google Trends to see what is trending in your area.
You can drill down by topic (eg. health, tech, business) or search for your own terms to see what is trending on something specific.
Looking for trends in specific location? You can do that, too. Google Trends allows you to search for trends by region and sub-region, meaning you can get ideas for content Australia-wide or specifically for the suburb you’re creating content for.
This is a great way to get topic ideas for content that is on trend, timely and relevant.
3.Have fun with top industry publications, popular keywords and Buzzsumo
Are you missing out writing on the most hottest subjects and evergreen content ideas in your niche?
Here’s how you can find out – Plug in a competitor’s URL at Buzzsumo.com and press the search button. The tool returns the most popular content on your keyed domain. Once you have these you can start planning your next batch of blog post ideas.
You can filter the content by date (the past 24 hours to a year), type of content (article, infographics, guest posts and the like), language and country.
4. UberSuggest using this tool is simple.
Enter a keyword, and UberSuggest will supply you with dozens, and sometimes hundreds, of phrases that include your keyword.
Here’s a screenshot of what popped up when I used “content marketing” as a keyword:
It’s kind of like the Google Keyword Planner but more streamlined.